CHAPTER 13

Driving Change Through Your Organization

THERE ARE TWO BASIC STRATEGIES to implement a change within a business: from the top down and from the bottom up. Top-down change occurs when management says, “Make it so!” and everyone else implements the direction. Bottom-up change happens when the people who need to change their way of working do so because they believe that the change is an improvement.

The advantage to top-down change is that it can be relatively fast. Only the managers with power to set the new direction need to be convinced initially, and they can ensure that whatever resources are needed to make the change happen are funded: training, tools, infrastructure, coaching, and so forth. The disadvantage is that the change ...

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