Chapter 10

Creating Successful Cross-Cultural Training Programs

As shown earlier, experiences and frequent exposure can increase cross-cultural competence of managers. Cross-cultural knowledge and competence is tacit knowledge, strongly related to the feelings and sympathies of a person and his or her ability to empathize. It builds up over time and often cannot be gained easily, certainly not after one or two international business trips. However, it can be learned and improved.

One very efficient way is certainly to spend time overseas and experience a foreign culture firsthand. This is the reason why an increasing number of students in international business decide to go on exchange programs and spend a semester or two at a foreign university ...

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