Introduction
Is There a Theory of Cybersecurity?
Well, there isn’t any.
If you think about marketing, a body of literature exists going back a century, but there is no accepted theory of marketing. There are many models you may have examined from your early college days like the 4P’s (Price, Promotion, Product, Placement) or perhaps channel marketing, or Porter’s five forces, or even the well-known Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis. The Balanced Scorecard, the Marketing Mix, and even Maslow’s hierarchy of needs as being used marketing theories. However, there is still not an accepted universal marketing theory. Information technology and the scholarly body of literature started ...
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