STEP 2

Writing the Advertisement

Ask any fisherman about how to catch the specific type of fish you want, and they will reply—it depends on the bait you use. The same is true about attracting candidates: it’s all about writing the advertisement. Regardless of where the advertisement is placed or which media is used, the construction of a good advertisement is essential if we are trying to attract the best people for our organization.

In this example, we look at an advertisement for a Senior Finance Manager who will be running a finance department of 30 people.

The advertisement can be broken down into four parts.

 

Part One: PR

The advertisement gives us the first opportunity of showing what a great organization we are—use the advertisement not ...

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