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1 
Prospecting Local Direct:The Key to a SuccessfulBroadcast Career
How many new local direct prospects are you running on your station in an average week? If you’re an average broadcast salesperson, the answer, unfortunately, is not very many. And one of the biggest reasons you’re not running very many schedules for local direct clients is because you’re not calling on them. When you do, you’re not doing it effectively.
How can these local direct clients do business with you when they’re not even thinking about who you are, what you do, ...
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