CHAPTER
8 
Your Station Is theLogical Solution
So far we have covered five concepts in our study of how to get the client on the same page we’re on regarding the logic of marketing and advertising. This chapter covers the sixth and final marketing concept, the pure logic of using your station. Subsequent chapters will cover the difference between good and bad advertising and how to calculate ROI (return on investment).
FIVE MARKETING CONCEPTS PREVIOUSLY COVERED
• Easy. What we do for a living is not difficult; it’s easy and it makes logical sense. ...
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