CHAPTER
16 
The Value of One New Customer
ENHANCING THE “MAGIC NUMBER”
Now, here’s the icing on the cake. Explain the value of one new customer that you could bring to your client’s business. What I mean is, does your client’s average customer come back for more? And does your client’s typical satisfied customer recommend your client to his friends, family, and co-workers?
What’s the value of one new customer? An independent insurance agency says it has customers that go back three generations, from when the agency was founded. Grandparents recommended ...
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