CHAPTER
21 
How to Negotiate WithoutTurning into a Pitiful Puddleof Spineless Goo
Let us never negotiate out of fear. And, let us never fear to negotiate.
John F. Kennedy
In the Czech Republic some people still remember old communist jokes. In one such joke two brothers are split up in 1968 after one flees to Germany and the other remains in Czechoslovakia. The brother in Germany prospers while his sibling endures the hardships of communist oppression. Years later they secretly meet in the forest. The brother living in Germany asks his brother, ...
Get Successful Local Broadcast Sales now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
