CHAPTER
23 
How to Close Broadcast SalesWithout Looking Like a Jerk
Failure to close a sale is like cooking an excellent meal and then never bothering to taste it. It’s like climbing a mountain to watch a glorious sunset, then looking east instead of west. What’s the point of doing all of the work and then not reaping the reward? Selling is the modification of the behavior of another person. It is your job to guide the prospect to a mutually beneficial conclusion. The onus to close is entirely on you. Rarely does the client close himself. If you ...
Get Successful Local Broadcast Sales now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
