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Introduction

Since you’re reading this book, I’m assuming that you are a media salesperson or you’re thinking about becoming one. Perhaps you are a student considering broadcast sales as a career. Congratulations! Media sales can be an exciting and glamorous career if you know what you’re doing. You get to hobnob with big shots and entertainment stars, and you may drive big, fancy cars. You could have access to the best tickets in town to everything from sporting events to concerts. You’re invited to the best parties, and you may travel to exotic places. You acquire skills that allow you to work anywhere you’d like, even in foreign countries. ...

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