Successful Time Management For Dummies, 2nd Edition

Chapter 13

Creating Effective LinkedIn Strategies

In This Chapter

• Attracting quality connections and recommendations
• Networking on your schedule

LinkedIn is a business-oriented social network, used mainly for professional networking. It's supported by nearly 260 million users in over 200 countries. LinkedIn enables users (workers and employers both) to create profiles and connections with each other. It can save you a lot of time with interacting, following, and learning from others in your organization or even experts in your field.

More efficient than your old Rolodex, LinkedIn keeps you in touch with those who support your career or who can help you advance it. If you find yourself out of work, it can be a huge timesaver. You can use this organized network to help you leverage your connections, relationships, and business friends to land on your feet. This chapter takes a look at effective LinkedIn profiles as well as how you can best use your time on LinkedIn.

Creating a Link-able Profile

Your profile on LinkedIn is the key to being seen, found, and connected to. And with LinkedIn, the larger the group of contacts you have, the more associations you can generate. Your connections and network strategy should be focused on quality and quantity. To attract a lot (quantity) of pertinent and reputable people (quality), you have to have a compelling profile.

When people search for you in LinkedIn, your well-constructed profile increases the chance they will find you and want to ...