Chapter 10

Global UX and Online Studies


This chapter addresses issue that come up when doing UX work globally. It describes how to integrate different cultures and uses a case study to show a project done in Switzerland and one in China as well as, World Usability Day’s goal of creating a more usable world.





We must create a kind of globalization that works for everyone… and not just for a few.

Nestor Kirchner

Global UX

The World Wide Web has grown quickly into a global Internet, with approximately 40% of the earth’s population or roughly 3 billion online. It has, in many ways, made the world smaller, since we can connect with people on the other side of the planet in a matter of seconds. Although not everyone ...

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