August 2015
Beginner
370 pages
7h 11m
English
Content preview from Successful User Experience: Strategies and Roadmaps
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Chapter 11
Surveys, Web Analytics, and Social Media
Abstract
This chapter describes the role that surveys, Web analytics, and social media have in UX. Case studies include research using surveys as well as Web analytics for Medicare.gov.
Keywords
Surveys
Social media
Web analytics
SEO
UX online
Knowledge is power. Information is liberating.
Kofi Annan
Opinions that are supported by data are always stronger than those formed through personal or anecdotal experience. Evidence-based work establishes a foundation of knowledge from which to make informed design decisions. It is not uncommon for design and development teams to spend hours arguing over their opinions, but without data, these opinions don’t always hold up and can be based on wrong assumptions. ...
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