Chapter 14

Success Stories


This chapter focuses on what makes successful UX work through goal setting and aligning priorities with the team. There are two case studies that demonstrate successful approaches to goal setting and clear tactics.





UX strategy

No matter what people tell you, words and ideas can change the world.

Robin Williams

This book is about getting it right, in all aspects of design, usability, performance, and technology. A good user experience is one that understands the user’s mental model and provides the right solution: it gets it right.

The field of UX and our understanding of usability are evolving. We are learning more about how to combine cognitive science, design thinking, ...

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