Arrange Slide Elements with Care

By carefully arranging your slide elements, you can help your audience process the information more easily—and that, as we’ve discussed, frees up people to hear what you’re saying.

Follow these five design principles when arranging elements to simplify your slides.


Placement governs flow—that is, how the eye travels across a space. You can direct people’s eyes to certain areas of a slide and help your audience get to the important points quickly. People should be able to move their eyes across your slide in one back-and-forth motion and be done processing the information.

In figure 5-8, your eye takes in the cluster of grapes, then moves to the text, then focuses on one individual grape.

The next example ...

Get Successful Writing and Speaking: The Communication Collection (9 Books) now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.