Preface

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

—Sun Tzu

Organizations have had a love/hate relationship with strategic planning. Large organizations spend huge amounts of time and effort on determining their “strategy.” Well-known authors in strategy such as Michael Porter and many others have written hundreds of books and articles on what strategy is and how an organization can best define their strategy. New names, such as “Blue Ocean Strategy,” are being given to approaches that were first documented decades ago. Yet, 85 percent of strategic goals are changed before they are met. Why spend the time of the executives and hire expensive strategy consultants when the reality ...

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