chapter 4
What goals do you want to achieve?
Supercharged teams have a laser focus on a shared goal, and everything they do is in service of it. However, sometimes people think they’re working towards the same goals, but either haven’t agreed on them, or interpret the same goal differently.
If you’ve ever worked on projects that involve ‘digital’, ‘sustainability’ or ‘personalisation’, you will know that people use the same words to describe completely different things. To work together well, a team must clearly define their objective and work out the best way to achieve it. A crucial stage in supercharging your team is defining what successful ...
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