Supercommunicator

Find Your Human Voice

Back in the 1980s the corporate clone style was the rage among professionals. We wore three-piece pinstripe suits and sought to distinguish ourselves by blending into a larger corporate culture. Individualism was frowned upon. Like our fashion, our communications styles were equally stiff. When we wrote documents and spoke before groups, we strove to project an image of the corporation we were representing. Our language was often stuffy and impersonal. Writing in first person was practically forbidden. Too bad if our communications efforts failed to explain issues with clarity or inspire our audiences to take action. It ...