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It's Story Time!

Terry Goodwin needed to help thousands of employees get over their resistance to new information systems. The year was 1997 and his company's veteran employees weren't comfortable adjusting to new ways of doing business. The Internet drastically changed supply chain management, and the executives at Ryder Logistics needed to take action. “21st century logisticians will evolve into fully competent operations managers and information technocrats,” the organization mandated in a statement.4

Plenty of employees, however, weren't ready to give up “doing it the old way.” Operations managers had to learn new systems. Failure to “evolve” ...

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