Testimonials: A Supercommunicator's Win-Win
In 2002 the American public knew little about animal cloning and we needed real people—mentally stable, articulate, and intelligent individuals—to speak out on our behalf. I was working with my longtime colleague Suzanne Turner of Turner Strategies to help client Genetic Savings & Clone introduce the world's first cloned house pet. With our effort, CC, short for CopyCat, a brown tabby and white domestic short hair, would soon grace the cover of Newsweek and be featured on ABC's news program 20/20. We anticipated the American public wouldn't be entirely comfortable with the idea of pet cloning. They ...
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