Testimonials: A Supercommunicator's Win-Win

In 2002 the American public knew little about animal cloning and we needed real people—mentally stable, articulate, and intelligent individuals—to speak out on our behalf. I was working with my longtime colleague Suzanne Turner of Turner Strategies to help client Genetic Savings & Clone introduce the world's first cloned house pet. With our effort, CC, short for CopyCat, a brown tabby and white domestic short hair, would soon grace the cover of Newsweek and be featured on ABC's news program 20/20. We anticipated the American public wouldn't be entirely comfortable with the idea of pet cloning. They ...

Get Supercommunicator now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.