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Visuals for Presentations

Dr. Anthony Fauci—the director of the National Institute of Allergy and Infectious Diseases (NIAID) who advised us to “know thy audience” earlier in the book—has more thoughts to share about effective communication. As someone who speaks often to large, disparate audiences, he has a good sense about which presentation visuals work and which bomb. He referred me to slides he produced for the Sixth International AIDS Society (IAS) Conference on HIV Pathogenesis Treatment and Prevention in 2011. They offer us a good example of how to use presentation decks effectively.

At the global conference in Rome, Fauci had a half ...

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