Finding the Right Medium to Deliver Your Content

Analytical design guru and author Edward Tufte hates PowerPoint. I mean he really hates PowerPoint. In his 30-page essay “The Cognitive Style of PowerPoint: Pitching Out Corrupts Within,”15 he blasts the Microsoft presentation tool in a tone that makes it sound like an evil force sent by demons to derail all communication efforts on Earth. “PowerPoint creates a cognitive style that disrupts and trivializes evidence,”16 he writes, and that's just for starters. He goes on to trash its “obnoxious transitions and partitions,”17 the way its slide format is sequential, and the bullet-point culture it ...

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