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Superconsumers
book

Superconsumers

by Eddie Yoon
November 2016
Beginner to intermediate content levelBeginner to intermediate
240 pages
3h 21m
English
Harvard Business Review Press
Content preview from Superconsumers

chapter 3

BREAKING THE RULES TO WIN: EASY GROCERY

Like many neighborhood stores that have grown into regional brands, Easy Grocery (disguised) experienced its fair share of growth and plateaus. When it built more stores and began acquiring local competitors, it grew steadily and became a strong regional brand that achieved relatively high scale.

To grow the stores further, the strategy team had to invest in improving numerous areas across the store experience—decor, lighting, uniforms, layout—while still offering good prices and promotions. The strategy worked. By creating high-end stores with a welcoming ambiance and using the stores’ quality as a marketing angle, the team increased trips and traffic, which drove strong short-term results.

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Publisher Resources

ISBN: 9781633692084