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Chapter 1Customers Want Exceptional Value!

If you do build a great experience, customers tell each other about that.

Jeff Bezos

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

Steve Jobs

According to Fortune magazine, Apple, Google, Berkshire Hathaway, Southwest Airlines, Procter & Gamble, Coca-Cola, Amazon.com, FedEx, Microsoft, and McDonald’s are the ten most ...

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