Superior Customer Value, 3rd Edition

Chapter 7E-Commerce—Opportunities in Marketspace

Everything we ever said about the Internet is happening.

Andrew Grove

Organizations that have survived [the industry] meltdown have one thing in common—they learned quickly to embrace the e-service paradigm.

Roland Rust and P. K. Kannan

Can you imagine getting a $6-billion buyout opportunity and spurning it? Then, we must be talking about Groupon, who said “no thank you” to Google’s proposal. This deal-of-the-day online marketer is selling boatloads of 50%-off restaurant meals and related products ...