Chapter 9Creating Value through Relationship Marketing

The value of a relationship is in direct proportion to the time that you invest in the relationship.

Brian Tracy

Business is not just doing deals; business is having great products, doing great engineering and providing tremendous service to customers. Finally, business is a cobweb of human relationships.

Ross Perot

The complex nature of buyer-supplier interactions today is dependent on relationship creation and management. A business relationship is like a marriage: Success is achieved not ...

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