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Chapter 9Creating Value through Relationship Marketing

The value of a relationship is in direct proportion to the time that you invest in the relationship.

Brian Tracy

Business is not just doing deals; business is having great products, doing great engineering and providing tremendous service to customers. Finally, business is a cobweb of human relationships.

Ross Perot

The complex nature of buyer-supplier interactions today is dependent on relationship creation and management. A business relationship is like a marriage: Success is achieved not ...

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With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Chapter 9Creating Value through Relationship Marketing

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.