CHAPTER 2 Dying for Respect

I’m not concerned with your liking or disliking me. All I ask is that you respect me as a human being.

—Jackie Robinson


We’ve met many people who have said that they don’t care about being liked, but seldom anyone who claimed that he or she was indifferent when it comes to being respected. While most people, of course, would prefer to be liked and respected, when push comes to shove, most choose respect.

In this brief chapter, you will learn:

• Why human beings care so much about being respected

• The relationship between respect and survival

• Our argument to revise Maslow’s Hierarchy of Needs model

• The relationship between respect and being a powerful leader

As a starting point, take a moment to reflect ...

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