Chapter 6. Week Four: Scorecards: Tackle the Difference Between Competitive Requirements and Actual Performance

After a proper debrief of highlights from the steering team meeting, the design team starts to work on the objectives of Week Four: Review data on all scorecards, and begin the process of calculating and assigning financial value to gaps.

The Scorecard Review

For a scorecard to be complete, it must include actual data for each metric, appropriate industry benchmarks, competitive requirements, and gap calculations. In a perfect world, scorecards would cascade neatly from the enterprise level to each business or from the enterprise level to each market segment. But that rarely happens, as the Fowlers’ design team learned on Day One of the ...

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