CHAPTER 9Globalization: It's a Not-So-Small World

Technology has increased the speed and pace of commerce to such an extent that companies of all sizes now think in terms of global supply chains. While globalization expert Thomas Friedman credits technologies such as personal computers, workflow software, and Internet search engines for “flattening” the world, in fact the process started at the midpoint of the twentieth century when container shipping was introduced.

In the 1950s, trucking executive Malcom McLean had one of those epiphanies that seem blindingly obvious in hindsight but took a while to catch on at the time: Instead of having stevedores at a port physically unload a truck and then store and secure the freight onboard a ship, McLean thought it made a lot more sense to leave everything in the trailer and load the entire container ...

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