7
Supply Chain Simulation Game
7.1 Overview
This chapter provides a simulation game for students to practice the supply chain management skills they acquired. The simulation game involves eight companies and requires eight student participants. Each student will operate one of the eight companies and interact with others to establish a supply chain. The operation of the supply chain is then simulated (with a 1-year time frame) to allow students to observe the impact of their decisions on company and supply chain profitability. The simulation game is described as follows.
Two laptop manufacturers, Bell Inc. and Ultra Corp., dominate the market. The laptop manufacturers outsource two components, DVD drive and battery. There are two DVD ...
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