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Supply Chain Management by Vinod V. Sople

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Case 1

Palas Acqua: Seeking Solution to Lower Distribution Cost

Water is the most important necessity for life. The drinking-water needs for individuals vary depending on the climate, physical activity and the body consitution, but for an average consumer it is estimated to be about 2–4 litres per day. Looking into the customer need of pure drinking water, Palas Acqua (PA) established its mineral water plant in central India at Nagpur. The growing number of cases of water-borne diseases, increasing water pollution, urbanization, scarcity of pure and safe drinking water, etc. has made bottled water business just like any other consumer item.

PA is a leading brand in mineral water market having presence in western and central India. Over the years ...

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