Case 6

Indian Paints

Innovative Supply Chain Practices

Indian Paints is a Rs. 11, 000 crore sales turnover company, with five manufacturing locations and over 60 sales branches spread across India. They have an extensive distribution network of over 14, 000 dealers and a product range of over 2, 500 SKUs (stock keeping units) and is supported by the world's first state-of-the-art IT solution to SCM (supply chain management) from i2 Technologies, and an ERP (enterprise resource planning) solution from SIP. Indian Paints is a supply chain pioneer in India in paint industry.

IP manufacturers and markets a wide spectrum of coatings which include decoratives, production paints and heavy-duty coatings. The manufacturing facilities of the company for ...

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