August 2011
Intermediate to advanced
556 pages
19h 45m
English
Content preview from Supply Chain ManagementBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Case 10
Zara
Global Supply Chain Keeping Ahead of Competition
Zara is a clothing brand of garments for men, women and children. The brand is present in 77 countries and has a network of 1, 608 shops (in 2009). Zara relies on its creative team of more than 200 professionals.
Zara gives high importance to the customer. Each employee pays attention to the customer's desire and tries to answer it as soon as possible. Also, the brand is able to adapt the product to the demand in a very short time compared to competition. A specific system enables this flexibility, that is, the vertical integration. The Spanish brand controls all the steps of the fashion process: design, manufacture, logistics and distribution to its owns shops, which are also managed ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.