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Supply Chain Management by Vinod V. Sople

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Case 14

La Vogue

Supply Chain Leadership Through System Approach

La Vogue is one of India's leading retail chains having 15 department stores countrywide. La Vogue has progressed from being a single brand shop in 1991 to becoming a fashion and lifestyle store for the family. La Vogue is a professionally managed and a system-driven organization with strong focuses on customers. The timely supply chain initiatives and committed work force have enabled it to achieve success and scale up to achieve aggressive growth targets. It has been successful in strengthening its brand position by offering their customers a top of the world, class shopping experience and superior merchandising. To support its pre-eminent position, La Vogue found it very critical ...

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