August 2011
Intermediate to advanced
556 pages
19h 45m
English
“The most recently introduced approach of demand chain management (DCM) seems to capture the proposed synergies between SCM and marketing by starting with the specific customer needs and designing the chain to satisfy these needs, instead of starting with the supplier/manufacturer and working forwards
—Heikkilä”.
To understand:
What Should the Firm Ideally Do to Create Value?
The value chain is the blueprint ...