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Supply Chain Management
book

Supply Chain Management

by Vinod V. Sople
August 2011
Intermediate to advanced
556 pages
19h 45m
English
Pearson India
Content preview from Supply Chain Management

10

Distribution Decisions

“Distribution provides a number of opportunities for the marketer that may normally be associated with other elements of the marketing mix

 

—Sam Walton”

Chapter Objectives

To understand:

  • Role of distribution in supply chain
  • Structure of distribution channel
  • Designing distribution channel
  • Distribution network in practice
  • Logistical requirement of channel partners

 

Distribution and Logistics Role

 

Distribution and Logistics Role

 

Distribution involves getting the product from the manufacturer to the ultimate consumer. Distribution is often a much underestimated factor in marketing. Channel decisions are among the most important decisions ...

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Publisher Resources

ISBN: 9788131760994