“Distribution provides a number of opportunities for the marketer that may normally be associated with other elements of the marketing mix
- Role of distribution in supply chain
- Structure of distribution channel
- Designing distribution channel
- Distribution network in practice
- Logistical requirement of channel partners
Distribution and Logistics Role
Distribution involves getting the product from the manufacturer to the ultimate consumer. Distribution is often a much underestimated factor in marketing. Channel decisions are among the most important decisions ...