15
Alliances and Outsourcing
“Partnering is the quickest, most effective way to re-engineer a business
—Curtis E. Sahakian”
Chapter Objectives
To understand:
- A framework for strategic alliance, issues and challenges
- 3PL/4PL service providers
- Retailer-supplier partnership
- Distribution integration
- Alliance contact terms
Strategic Alliances Topology
Supply chain aims at delivering a set of goods or services to an end-customer by aligning the capabilities of supply chain partners who share common goals. Partners are not only the upstream suppliers but are also the downstream retailers or distributors. Supply chain is a collaborative ...
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