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Supply Chain Management: Text and Cases, 2nd Edition by Janat Shah

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1

Kurlon Limited (A)*

It was a sunny April morning in 1998. Narendra Kudva, Joint Managing Director, Kurlon Limited, was reflecting on events of the past month and was worried whether he will be able to come up with some meaningful ideas when he meets the chairman the next day. It was about a month back that K. K. Rao, Chairman of Kurlon, had called Narendra and shared his concerns about supply chain management at Kurlon. K. K. Rao had just returned from Europe and during his visit he had an opportunity to discuss this issue with the president of a leading European mattress-manufacturing firm. He discovered that this European firm was able to manage operations with short lead times and provide good customer service and still limit finished ...

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