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Supply Chain Management: Text and Cases, 2nd Edition by Janat Shah

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3

Vehicle Routing at Baroda Union*

Jagdish Patel looked at the cost figures for the last six months and he knew the meeting with the chairman was not going to be very pleasant. The chairman was once again going to raise the issue of milk prices paid to farmers. Jagdish, General Manager (Procurement) of Baroda District Co-operative Milk Producer’s Union Ltd (Baroda Union), had observed that neighbourhood unions like Kheda and Valsad were giving much better milk prices to farmers than what Baroda was paying. As he looked at the cost figures once again, he knew he had to do something about transportation costs for milk procurement, as it was the most significant part of the operating cost under the control of the management. Jagdish was aware ...

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