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Supply Chain Management at Dalmia Cement Ltd*
Puneet Dalmia had just joined the company three months back and was wondering how to handle his first major assignment. After completing his management studies, Puneet had joined the family business as VP Marketing. The company had asked him to look at the whole range of issues related to finished goods logistics. The immediate concern was that from December 1997 the rail link from Dalmiapuram would not be available for a period of six months. This railway line was going to be converted from metre gauge to broad gauge and the conversion would take about six months. Puneet was looking at the situation in October 1997. There was lot of pressure from his marketing team. They felt that unless the ...
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