5
Transportation
Learning Objectives
After reading this chapter, you will be able to answer the following questions:
- What are the key transportation-related decisions made by a firm?
- What are the main drivers of transportation decisions within a firm?
- How do firms choose the optimum transportation mode mix?
- What are main transportation strategies used by firms? How to choose the optimum transportation strategy?
- How important are transportation-related decisions for e-retailers?
Karthik is a dynamic professional who has just made his way through the hallowed portals of the boardroom and relocated to Chicago, USA. He works long hours and rarely finds either the time or the energy to go out shopping despite the 24X7 outlets that have mushroomed ...
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