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Supply Chain Management: Text and Cases, 2nd Edition
book

Supply Chain Management: Text and Cases, 2nd Edition

by Janat Shah
May 2016
Intermediate to advanced content levelIntermediate to advanced
504 pages
19h 53m
English
Pearson Education India
Content preview from Supply Chain Management: Text and Cases, 2nd Edition

7

Demand Forecasting

Learning Objectives

After reading this chapter, you will be able to answer the following questions:

  • What is the role of forecasting in supply chain management?
  • What are the different methods of forecasting? How do firms choose the most appropriate model for a given context?
  • How do firms use historical demand data in forecasting?
  • What are the significant behavioural issues that need to be considered while designing a forecasting system in the organization?

Mr and Mrs Ahluwalia have come to Ambala to see off their son. While waiting for the train, Mr Ahluwalia picks up a local newspaper and a huge, four-colour supplement catches his eye. Browsing through it he realizes that it is an advertisement. Big Bazaar has floated ...

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Publisher Resources

ISBN: 9789353062538