PREFACE
It’s been nearly 20 years since I wrote the first edition of Supply Chain Strategy. In those two decades, this book has been read in seven languages and adopted in many corporations and universities as the standard for supply chain decision making. In many supply chain circles it is simply referred to as “the red book.”
Ten years ago we packaged our “red book” principles, methodology, and analytics into a proprietary offering known as RightChain. RightChain Analytics is home to supply chain pattern recognition, scoreboards, and optimizations. RightChain Consulting is home to our methodology and strategic consulting services. RightChain Research is home to our investigation of new supply chain algorithms, benchmarks, trends, and vendor ...
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