Retail Replenishment Programs
The second major class of supply chain programs deals with the distribution side, and is concerned with replenishing retail inventories. Historically, the link between retail stores and their immediate suppliers has been a difficult juncture in the supply chain. In the past, retail inventories were managed by independent storeowners, who often lacked sophisticated tools for forecasting demand and planning replenishment. Yet this is precisely the point in the chain that can be the hardest to manage because it is the first point to feel the impact of changing consumer preferences. It is also the point where the chain becomes visible to the consumer, so it's critical to manage it well. If the desired product isn't on ...
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