Setting Objectives

Chapter 9 provided a framework for understanding the wide range of measures available for monitoring the performance of supply chains and organizing them into measures of time, cost, efficiency, and effectiveness. Although you might learn something useful from any of these measures, their real value comes from helping you track your progress toward specific objectives. Simply put, you need a clear and coherent set of business objectives to guide your attempts to improve your supply chain. Are you trying to reduce costs? Increase customer satisfaction? Get your products to market faster? Increase your market share? All of the above? If you don't know what you want to accomplish, no amount of measurement will solve your problem. ...

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