September 2003
Intermediate to advanced
384 pages
8h 16m
English
Content preview from Supply Chains: A Manager's GuideBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Shaping Demand
The discussion of demand up to this point has taken a somewhat reactive point of view, stressing the importance of understanding the nature of demand and designing the chain accordingly. But it is possible to take a more proactive stance toward demand, actively shaping it to suit your purposes rather than working within the constraints it imposes. The obvious example of this is using marketing techniques to increase demand, but that's not the only approach to shaping demand, and it may not even be the best one. In fact, some of the most effective techniques for improving demand actually involve reducing it, at least in the short run.
One of the most important things you can do to improve the shape of demand is make sure that you ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.