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Supply Chains Built for Speed and Customization by Christopher S. Tang, ManMohan S Sodhi

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Supply Chains Built for Speed and Customization

As emerging technologies like 3-D printing begin to bring personalized manufacturing to scale, a new “high-speed bespoke” supply chain model is following suit.

The newest wave of digital customer engagement is developing in one of the oldest of industries: manufacturing. Thanks to emerging technologies like 3-D printing, manufacturers can offer consumers customized products and do so with unprecedented speed. Intrigued by a new product you saw in a YouTube video? Well, soon you may be able to personalize it, order it via the company’s website, and have it in your hands in a matter of days.

We are seeing this phenomenon emerge in a variety ...

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