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Surprise! by Vincent P. Magnini

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OTHER TITLES IN OUR MARKETING STRATEGY COLLECTION

Naresh Malhotra, Georgia Tech, Editor

Developing Winning Brand Strategies by Lars Finskud

Conscious Branding Funk by David Levis and Anne Marie

Marketing Strategy in Play: Questioning to Create Difference by Mark Hill

Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits by Piyush Kumar and Kunal Gupta

Building a Marketing Plan: A Complete Guide by Ho Yin Wong, Roshnee Ramsaran-Fowdar, and Kylie Radel

Top Market Strategy Applying the 80/20 Rule by Elizabeth Kruger

Pricing Segmentation and Analytics by Tudor Bodea and Mark Ferguson

Strategic Marketing Planning for the Small to Medium Sized Business: Writing a Marketing Plan by David Anderson

Expanding Customer Service ...

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