OTHER TITLES IN OUR MARKETING STRATEGY COLLECTION
Naresh Malhotra, Georgia Tech, Editor
•Developing Winning Brand Strategies by Lars Finskud
•Conscious Branding Funk by David Levis and Anne Marie
•Marketing Strategy in Play: Questioning to Create Difference by Mark Hill
•Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits by Piyush Kumar and Kunal Gupta
•Building a Marketing Plan: A Complete Guide by Ho Yin Wong, Roshnee Ramsaran-Fowdar, and Kylie Radel
•Top Market Strategy Applying the 80/20 Rule by Elizabeth Kruger
•Pricing Segmentation and Analytics by Tudor Bodea and Mark Ferguson
•Strategic Marketing Planning for the Small to Medium Sized Business: Writing a Marketing Plan by David Anderson
•Expanding Customer Service ...
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