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CHAPTER 6

Employees’ Motivation to Surprise

Introduction

This chapter details how to motivate frontline surprises and how to formulate and implement customer surprise tactics.

Why did the kid throw the butter out of the window?

(To see the butter fly.)

What color socks do bears wear?

(They don’t wear socks, they have bear feet!)

Where does a 500-pound canary sit?

(Anywhere it wants!)

What’s yellow, weighs 1,000 pounds, and sings?

(Two 500 pound canaries!)1

Typing “jokes and riddles for kids” in the Google search engine will produce websites containing lists of such jokes and riddles. If your employees interact with kids in a movie theater, in ...

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