This chapter details how firms should scan both inside and outside of their industries for surprise tactics that they can implement.
In the 1980s, a biologist studying primate monkey behavior in the rainforest of Panama noted that there appeared to be a dearth of snakes in the forest. She had seen lots of monkeys, but never a snake.
Thus, one day, a fellow scientist who specializes in snake behavior went into the forest with her. Within the first minute, the colleague spotted a snake. Within another minute, he saw a second snake. In a short while, he had counted 50 snakes. ...