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Surprise! by Vincent P. Magnini

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CHAPTER 12

Scanning the Business Environment for Surprise Ideas

Introduction

This chapter details how firms should scan both inside and outside of their industries for surprise tactics that they can implement.

In the 1980s, a biologist studying primate monkey behavior in the rainforest of Panama noted that there appeared to be a dearth of snakes in the forest. She had seen lots of monkeys, but never a snake.

Thus, one day, a fellow scientist who specializes in snake behavior went into the forest with her. Within the first minute, the colleague spotted a snake. Within another minute, he saw a second snake. In a short while, he had counted 50 snakes. ...

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